Biochemistry Case Study Example | Topics and Well Written Essays - 500 words

Biochemistry - Case Study Example This lactate is normally takes back to liver where it would convert back into pyruvate and glucose through process of gluconeogenesis. This glucose is transferred back again muscle and the cycle is completed. In the process of reconversion of glucose six ATP molecules are consumed and hence there is net loss of 4 ATP’s in one cycle. (Â  Nelson 2005). If this whole process was to occur in muscle only, than there would be excessive loss of energy and muscle wasting just as it was seen with the patient in clinical presentation. There would be net loss of energy instead of production and lactic acid would ultimately start accumulating in the muscle causing lactic acidosis. Moreover, ATP consumption would be faster than its production, some ADP would also be converted into AMP which is ultimately lost in urine and all these are signs of chronic fatigue syndrome or mitochondrial disease. ( Sarah Myhill 2009). A hypothetical defect in pyruvate dehydrogenase or Isocitrate dehydrogenase or ÃŽ ±-Ketoglutarate dehydrogenase can prevent increase in ATP generation because these enzymes produce NADH in citric acid cycle which is equivalent to 2.5ATPs. Moreover, Succinate dehydrogenase deficiency can also cause this defect since it produces FAD which is equal to 1.5ATPs. These enzymes can greatly damage the production of ATP through. The concentration of NAD+ is maintained in body and it is reconverted and regenerated through other biochemical procedures that occur inside the cell like citric acid cycle (Nesbitt V 2011). NADH and FADH2 from citric acid cycle get used in electron transport chain and undergo oxidative phosphorylation where they use oxygen and converted ADP into ATP by using a molecule of phosphate as well. This is how citric acid products are converted into ATP. Coenzyme Q10 plays a central role in oxidative phosphorylation of cell. It has a very unique role in electron transport chain and is basically lipid soluble and maintains the proton

The Ethics Of Gay Marriage Essay Example for Free

The Ethics Of Gay Marriage Essay Obviously, there are several problems inherent to trying to conclude definitively whether or not God, the Bible, or religion in general has an absolute stance on the issue of whether or not homosexuality—and by extension, marriage between homosexuals—is a sin, and therefore, a violation of God’s ethics. The most significant problem is the fact that religion is a matter of faith, and faith need not be proven or supported to be deemed â€Å"true.†Ã‚   With this in mind, there remains a legitimate reason for those who are not necessarily religious to closely examine the Bible for evidence supporting the ethics of gay marriage because in at least one survey, â€Å"a 55% majority [of respondents] believes it is a sin to engage in homosexual behavior, and that view is much more prevalent among those who have a high level of religious commitment (76%) (Pew Forum).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Since much of the debate over the ethics of gay marriage has resulted in laws being passed to prevent same-sex marriage by defining marriage as an act between one man and one woman, and these laws are passed by the majority—a majority that primarily turns to the Bible for ethical answers—proving the validity of same-sex marriage in the same arena seems an excellent place to begin, but absent a willingness to reevaluate one’s faith based on a new interpretation or a newly argued logic, other avenues must be explored by those who believe gay marriage is indeed ethical.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The U.S. Census Bureau began tracking Unmarried Partner Households in 1990, and the statistics collected during the 2000 Census revealed that of 165,449,101 total households, 59, 969,000 households identified as either Married-Couple Households or Unmarried Partner Households.   54,493,232 identified as Married-Couple Households (80.9% of total partnered households) and 594,391 identified as same-sex partner, Unmarried Partner Households (85% of total partnered households) (CITE). If these numbers are accurate, it appears that more coupled households are made up of homosexual partners than heterosexual partners, a statistic that flies in the face of a common argument against gay marriage: that it will undermine an already fragile institution and increase the rate of divorce.   It appears that more same-sex couples have formed a solid, living union than have opposite-sex couples, and that it’s not homosexuals who are falling apart at the married seams.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Historically, those who have not fit the social majority have been denied equal rights.   An obvious parallel can be drawn between interracial and same-sex marriage.   It took the Supreme Court to declare â€Å"that the law against interracial marriages violated the Equal Protection and Due Process Clauses of the 14th Amendment.†Ã‚   With its decision, â€Å"the court held that such a right is covered under the Fourteenth Amendment because such decisions are fundamental to our survival and our consciences.   As such, they must necessarily reside with the individual rather than with the state† (Cline).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Many would argue that unlike racial heredity, homosexuality is a choice, but whether or not this is true is irrelevant.   The United States of America is built on a number of fundamental rights that are so obvious, that The Declaration of Independence deems them â€Å"unalienable.†Ã‚   Beyond the words of the Declaration, our country protects the freedom of choice with a passion verging on vengeance, which means one has to consider the freedom to have faith no more or less important than the freedom to love.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The problem remains the circular relationship between religion, ethics, morality, and each individual’s interpretation of that circular relationship.   It is this degree of necessary interpretation that makes a concrete decision about the ethics of gay marriage so difficult. References Buehler, R.   Bridges Across the Divide.   Retrieved September 09, 2006, from http://www.gotquestions.org/about.html. Buehler, R.   Bridges Across the Divide.   â€Å"On bridge building and Bible reading.†Ã‚   Retrieved September 09, 2006, from http://www.gotquestions.org/about.html. Cline, A.   â€Å"Loving v. Virginia (1967): Race, Marriage, and Privacy.†Ã‚   About.Com. â€Å"Religion and Spirituality.   Retrieved September 09, 2006, from http://atheism.about.com/od/   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   courtdecisions/a/LovingVirginia.htm. Elgin, D. (2003, July-August). The self-guiding evolution of civilizations.   Systems Research and Behavioral Science, 20, 323-337. Retrieved September 06, 2006, from Expanded Academic ASAP via Thomson Gale (A106143461). GotQuestions.Org.   â€Å"About GotQuestions.org.†Ã‚   Retrieved September 08, 2006, from http://www.gotquestions.org/about.html. GotQuestions.Org.   â€Å"What does the Bible say about gay marriage / same sex marriage?†Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Retrieved September 08, 2006, from http://www.gotquestions.org/gay-marriage.html. Pew Forum on Religion Public Life, The.   â€Å"Religious Beliefs Underpin Opposition to Homosexuality.†Ã‚   November 18, 2003.   Retrieved September 08, 2006, from http://pewforum.org/docs/index.php?DocID=37 Robinson, B.A.   ReligiousTolerance.Org.   Ontario Consultants on Religious Tolerance.   Retrieved September 07, 2006, from http:// www.religioustolerance.org/aboutus.htm. Townsley, J.   â€Å"Search for Gods heart and truth.†Ã‚   Bridges Across the Divide.   Retrieved September 09, 2006, from http://www.bridges-across.org/ba/faith/jt_sfgh.htm. Townsley, J.   â€Å"Search for Gods heart and truth.   Addendum 4: David and Jonathon.†Ã‚   Bridges Across the Divide.   Retrieved September 09, 2006, from http://www.bridges-across.org/   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   ba/faith/jt_add4.htm. U.S. Census Bureau.   Married- Couple and Unmarried Partner Households (2000).   (Table 1).   Table.   â€Å"Married and Unmarried-Partner Households by Metropolitan Residence Status: 2000.†Ã‚   February 2003.   http://www.census.gov/prod/2003pubs/censr-5.pdf.

Masaccio: Innovator of Perspective and Illusion Essay -- essays resear

Masaccio: Innovator of Perspective and Illusion Considered the greatest Florentine painter of the early 1400s, Masaccio is one of the most important figures of Western Art. Tommaso di ser Giovanni Cassai di Simon Guidi was born in 1401 and nicknamed Masaccio Careless Tom because of his attitude. He was apathetic to things like personal appearance and worldly materials, and was thus careless with his possessions. As a child, he concentrated more on his art instead of himself and what others thought about him. He moved from Castel S. Giovanni di Altura to Florence in 1417 to become a pupil of Masolino di Panicale. There, he helped upon innovations of art. In 1422 and 1424, he enrolled in the guild of St. Luke of Florentine Painters. After becoming jaded at the medieval art, Masaccio wanted to make art more realistic and true to life. He constantly studied the idea of perspective in an effort to make his paintings appear natural. Few paintings can be undoubtedly credited to Masaccio, but these are considered masterpieces nonetheless. His greatest work was done on the frescoes in the Brancacci Chapel of Santa Maria del Carmine in Florence. These frescoes were started by Masolino and ultimately completed by Fillipinno Lippi years after Masaccio’s death. This chapel is now a significant monument in the history of art. These frescoes had a tremendous impact on Florentine art thereof, and were used as a basis to teach new artists like Michelangelo and Raphael. It is on these wall...

Analysis of Cracker Barrel Old Country Store Inc. :: Restaurants Business Management Essays

Analysis of Cracker Barrel Old Country Store Inc. For the last thirty years, Cracker Barrel Old Country Store, Inc. has been offering people on the highways of America an alternative to the fast food pit stop. Their restaurants serves home-style food, has quality gift shops and, most of all, a friendly and accommodating environment all go in to create a welcoming atmosphere. Making the guest comfortable is what makes them different. The waiters and waitresses let you take your time. You are seated and promptly drink orders are taken. They give the customer sufficient time to gaze over the menu. There are peg games on the table to occupy you or your young ones. If it is a game of checkers you wish, there is always a table in the corner ready to play. The main consumer characteristic that Cracker Barrel Old Country Store sets their standards on is â€Å"Pleasing people†. (Etzel, Walker, Stanton. 2001 pg. 204) A review of the Cracker Barrel Old Country store states, â€Å"This restaurant has a combo of good food, good service, and atmosphere. The gift shop is trendy, and affords one a place to browse. Do your browsing after the meal, for service is fast and efficient. One dines among country antiques that serve as decor. The country plates are a delight, and one must try the daily specials. Don't order dessert if you're not hungry. The blackberry cobbler and lemon icebox pie are superb. This is home cooking with affordable prices and great atmosphere.† (http://stlouis.citysearch.com/profile/3855636) Cracker Barrel stores appeal to both the traveler and the local customer and have consistently been a consumer favorite. Cracker Barrel was ranked as the top family dining chain for the eleventh consecutive year in the 200 0 Restaurants & Institutions magazine "Choice in Chains" annual customer survey. It was also named â€Å"Best Family Dining† restaurant by Restaurant & Institutions magazine for the tenth consecutive year. The R&I award is based on a national consumer survey that evaluates chains on seven separate attributes: food quality, menu variety, value, service, atmosphere, cleanliness, and convenience. For 2000, Cracker Barrel scored highest among family dining establishments on every one of the attributes. Cracker Barrel Old Country Store has accomplished the pleasing of people by capturing a bit of the past...back when time seemed to move a bit more slowly, and folks had more time. They have captured a time gone by through their atmosphere, country store, and most of all, through their country cookin'.

Literature Review on Marketing Essay

This part of the thesis deals with the research and critical comments on various literatures related with the marketing activities that can be implemented by a firm to improve their business performance. Marketing Strategy: According to Ferrell and Hartline (2010) Marketing Strategy is both art and science where the firm finds or plans ways to deliver their value by fulfilling the needs & wants of their potential customers. This helps in determining the marketing mix and analyzing the competitive advantage of the firm by implementing and presenting new ideas so as to satisfy their customers. Employing strategies helps in increasing the level of sales by branding, advertising & promotion. So as per the authors (Ferrell& Hartline, 2010) the points that are to be taken under consideration by a firm to properly establish a marketing strategy are discussed below: Firstly, a proper marketing plan is to be established as it helps in providing the necessary detailed outline to carry out the marketing program for a firm. As per the authors ,the marketing plan is not at all similar to a business plan; but a business plan contains a marketing plan along with financial, capital and human resource. Therefore, the core means to accomplish the desired goals & objectives of an organisation’s marketing strategy is through its well defined marketing plan. Secondly, a firm must aim in seeking marketing opportunities available by collecting and analyzing the information. The technique used for data collection& analysis is through situation analysis; which is a process of data collection that describes the current& future issues & trends that can have an effect on the internal, customer, external environments respectively (Ferrell& Hartline, 2010). This helps in making the strategy by identifying the environment of the business is dealing in and analyze whether the plan will be beneficiary or not before implementation. Then, a Marketing expansion is to be made by identifying in the best interest of the their customers using marketing tools like segmentation & targeting and this can be calculated by identifying the customers buying process because it will help the managers in rea lizing who are their customers & what exactly do the customers want (Ferrell& Hartline, 2010). Finally, the firm has to implement the plan but must execute certain  activities to increase employee motivation and commitment in achieving the desired goals and objectives effectively by controlling & evaluating the marketing strategy as per the plan proposed. Therefore, implementation of marketing strategy is incomplete without a control mechanism (Ferrell& Hartline, 2010). The key in effective strategic controlling is by maintain an appropriate communication system and the managers must make business decisions as per the interest of the organisation and its customers. Thus, marketing strategy is a never ending process making it important for the managers to monitor and evaluate the outcomes of the plan that has being implemented for future benefits as it can allow the firm to concentrate on its limited available resources & seek their opportunities to increase sales and achieve a competitive edge. By this we can say that strategy plays a key role for a company to be successful in a way that can obtain benefit against its competitors. Analysis of the environment: According to Richard Lynch (2006), analysis of the business environment for an organisation is certainly an important part for this report, as in a much broader sense it helps to describe everything and everyone outside the firm. This includes customers, competitors, suppliers, distributors, government and social Institutions. The following will briefly explain about few marketing analysis that are to be considered for gaining a competitive advantage. The Strategic Analysis is a part of the environmental analysis that contributes in strategically analyzing of the environment by firstly, measuring the Market Size which will enable a firm in assisting and developing a strategy task, then the Market Growth for comprehending how much the market has grown over the years as the growth mainly relates to the organisation’s objectives & lastly, the Market Share to realize how much portion does the firm consume & take benefit within the market in comparison with its major competitors (L ynch, 2006). But for this to be applied the market must first be defined properly meaning the company must realise exactly in which particular market or markets it is entering. The PESTEL Analysis basically defines the Political, Economic, Social, Technological, Environmental & Legal factors that can affect the firm as it offers a  valuable starting point of the overall environment surrounding an organisation (Lynch, 2006). Though the PESTEL analysis is depend on past events and experience, but the analysis can be used as a forecast of the future by the managers. Although, this analysis is effective but must be updated on a regular basis as over time the lifestyles, regulations, culture and technology keeps on changing. The Degree of turbulence at the general level of environmental analysis considers the basic conditions surrounding the organisation (Lynch, 2006). Special attention needs to be directed to the nature and strength of the forces driving the change in the dynamics of the environment and the environmental forces that immediate the organisation can be measured according to firstly the Changeability which is the degree of the environment that is likely to change & the Predictability which is the degree of those changes that can be predicted. Lastly, the managers of an organisation must determine the Key Factors of success that helps the organisation in achieving their main goals & objectives as the resources, skills and attributes of an organisation that are vital to bring success in the market place (Lynch, 2006). Usually calculating & measuring the environmental analysis mentioned by the author Lynch; takes a lot of time & money of the company in determining the industry market by statistical tools which is not accurate making it risky & also based on the external factors that keeps on changing making it difficult for every firm to apply the analysis up to its full potential. But, still using Environmental Analysis helps the managers in making effective business & marketing decisions by determining the market industry in which the organisation deals in & identifying the essentials parts that are worth exploring to recognize the success that the firm has by gaining potential for customer satisfaction & differentiating itself from its competitors. The Analysis of the Industry’s Competitive Strategy: Competitiveness of a firm is its capability to achieve its targets. These targets are likely to be conveyed in a range of position depending on the context (Barney 2002). From abusiness perspective, a competitive firm requires to survive in the market and achieve the desired market share and  profitability. The success of a competitive firm can be calculated by obtaining their current position in the defined market. According to Michael E. Porter’s (1985), the best model in realizing a firm’s current situation is by Porter’s five forces model. This identifies the competitive strategy that an operating business has & aims at defeating its rival companies. According to Porter (1985), the guidelines of rivalry are characterized into â€Å"five competitive forces†. These competitive forces are entry to the new competitors, threat of substitutes, bargaining power of buyers, bargaining power of suppliers, and rivalry among the existing competitors. Porter (198 5) further explains that the industry arrangement is reasonably stable, but can altered over time as the industry progresses, and the strong points of these competitive forces varies from one industry to another. Based on this model there’s ahelp in analyzing the bargaining power of buyer’s which willeffect the price that a firm can charge.The power of suppliers defines the costs of raw materials; the intensity of rivalry influences prices of competing. The threat of entry places a boundary on prices, and outlines the investment vital to put offnew competitors; Threats from substitutes usually pose a threat whenever there is a technological or low-cost breakthrough. Chaffey (2002) supports Porter’s model forces as it still provides a useable framework for studyingthe threats arising. The value of Porter’s model enables managers to think about the current industry that is in a structured and easy-to-understand system for further analysis. But, the above model’s framework is fundamentally fixed, while the competitive environment in general is constantly changing and it does not apply to a nonprofit type of organisation (Lynch, 2006). It also assumes that the buyers have no major significance than the aspect of the micro-environment; But the customer are always considered to be more important than other aspects of competitive strategy development process. Thus in order to solve these issues the SWOT analysis can be implemented (Lynch, 2006). As the SWOT analysis determines the strength, weaknesses, opportunities and threats for a firm with in the environment it operates. Even though the model has been questioned with few critical remarks but for the managers of any major firm this model still demonstrates to be a useful for a competitive strategic analysis within the industry. So, there is no doubt that this is the best model that aims at defeating the major competitors in the market. Customer Relationship Analysis: According to Nigel Hill, Greg Roche & Rachel Allen (2007), Customer Satisfaction is all about how a firm succeeds in maintaining their customers as top of their agenda. This further identifies the 3r’s of customer loyalty which are Retention, Related Sales & Referrals. The 3r’s are basically the customer’s behavior that must staying longer, chose to use more of the services/products by a firm. This can be further useful by helping in noticing the customers Attitudes & Behavior towards the firm and prove to be effective for the firm’s achievement of their goals in satisfying their customers. Thus, to improve customer satisfaction organisation’s should focus on its resources on areas where they are least meeting the essential of their customer requirements. But as per the authors (Hill, Roche& Allen, 2007) ‘The profitability of customers increases the longer you keep them’ meaning is that the value of a customer typically increases over time by identifying a customer lifetime value by the following points. An Acquisition is a process of acquiring customers occurs wholly in the first year with a functioning business organisation i.e. before & just after becoming a customer. The Base Profit is the difference between sales revenue earned by a particular good or service and the cost to produce or provide that good or service. The Revenue growth will increase when the customers are satisfied as a satisfied customer have a tendency to buy or use more of the firm’s products or services. Customer satisfaction also leads to Cost Savings as long term customers will cost lesser in providing services as they became familiar with the organisation’s techniques & are more likely to get what they expect. In Referrals a highly satisfied customers will recommend and even applaud the product or service to their family & friends which thus brings more customer by eliminating the cost of acquisition of a customer. The long term customers who are satisfied with what the organisation has to offer will be also ready to pay a Price Premium meaning a higher price since they trust the product or service which results in adding value of the firm. According to Lynch (2006) The Internal Analysis is very crucial as it adds further value for an organisation which in turn is beneficiary for them if they take time in analyzing their business performance through which they can improve the overall customer satisfactory level. Hencethe firm must make in-depth analysis of their departments to determine which areas are to be immediately improved. Overall, it is very important & a responsibility of an organisation to establish a well refined relationship with their customer in such a way that satisfies them and results in earning more profits & establishing a competitive edge on a long term basis. The Market Segmentation: According to Sally Dibb & Lyndon Simki (1996), the market segmentation aims to identify groups of customers with similar needs and then the firm tries to select their segments by targeting thus determining how to position their products/services that helps to appeal in the targeted market of a region. This over all helps the firm in realizing which type of consumers are there and whether they prefer or like the services/products that the firm has to offer and this can be measured by making a research and getting at most possible feedback from the existing customers. The Segmentation process of a market segmentation comprises of three diverse portions namely Segmentation, Targeting & Positioning. It is very important to fully understand how different can the markets be segmented before making a final decision. It is clear that there are three points in the process at which assistance is defiantly necessary. As there is a need to recognize the categories of factors that will contribute to a positive result. During the analysis, it is important to create the qualities that emerging segments display. After the segmentation output has been confirmed, direction is needed for the criteria to review the desirability of the different segments. (Dibb & Simki, 1996) The most commonly used way is arranged in few steps, that tells that segments should exhibit measurability, so that segment size and  prospective can be measured; substantiality, so that the segments are sizeable to be profitable; accessibility, to reach the customers in the segments; actionability, letting segments to assist successfully with marketing programmes and lastly; stability, so that resources can be safely financed (Kotler, 1994). This is clearly aimed at managers during the segmentation process, as it shows features that are in contradiction to emerging segments that can be matched. The problem concerning with market segmentation compared to the authors comments (Dibb & Simki, 1996) is the fact that marketers sometimes fail to produce a usable segmentation answer as it is very difficult for them to analysis information that is constantly changing making the data material collected not precise. On top of that, this analysis is mainly based on statistical information which is at certain point difficult to calculate accurate information as statistical data are also based on the closest assumption value. The Marketing Mix also plays an important role as it identifies the product/service of an organisation, then determine at what price to sell the goods and services, later defines the place which is suitable for production and announce effective promotion methods to bring more customers (Hill, Roche& Allen, 2007). In order to obtain market segmentation success the managers should become critical about the quality of information they are receiving as it plays a vital role for implementing a marketing strategy by questioning the source of data and considering when it was collected. The method of data collection should be correct, durable and must be up-to-date as soon as possible. Marketing ethics: As per Bodo B. Schlegelmilch (1998), marketing ethics is an ethical dilemma that deals with relating the marketing function. The ethical issues usually arise in marketing situations for a firm. This part thus relates to how a firm should make ethical marketing decisions to obtain the satisfaction of the society & must focus on the ethical issues that connect with analyzing the market opportunities that are available. Marketing has been criticized for hurting the interest of customers, society and the environment in the presentation of the marketing mix by stimulating societal moral decay, endorsing materialism and affecting the environment. â€Å"Marketing ethics is thus alarmed with the moral principles and values which guide the marketing  decisions and activities in an ethical manner† (Jobber, 2010). The assistance of both the primary stakeholders (Customers, Employees, Suppliers, Shareholder & other investors) & secondary stakeholders (Media, Special-Interest Groups & Go vernment Institutions) is important to support the ethical activities of marketing practices (Schlegelmilch, 1998). But the most important factor for the reason that ethics are to be considered by the marketing managers are so to satisfy their organisation customers and employees (Schlegelmilch, 1998) as the customers are the people who buys the goods & service which runs the business & employees are those people that works for the company and are determined by their attitudes towards the jobs to keep the business running as well. While all other factors are directly or indirectly related with these two factors making it utmost important to satisfy them so as to achieve the desired goals & objectives. The Marketing activities has an impact on the society and the environment as a whole. Therefore the managers of the organisation should behave responsibly within the best interest of those who will be affected. In conclusion, marketing ethics is an important factor to be considered, despite the challenges and uncertainty a company faces with its applications. Conclusion This chapter presents the theoretical background of the major areas for marketing techniques of the research. The aimis to review the critical points of current knowledge including substantive findings on marketing techniques for theoretical and methodological contributions to a particular topicas the reviews are secondary sources and do not require any new or original experimental work.

How to Conjugate the Verb Entrare in Italian

How to Conjugate the Verb Entrare in Italian   Entrare has several definitions, including: To enterTo go inTo become a member (of)To fit What to Know About â€Å"Entrare† It’s a regular first-conjugation verb, so it follows the typical -are verb ending pattern.It’s an intransitive verb, which does not take a direct object.The infinito is â€Å"entrare†.The participio passato is â€Å"entrato†.The gerund form is â€Å"entrando†.The past gerund form is â€Å"essendo entrato†. Indicativo/Indicative Il presente io entro noi entriamo tu entri voi entrate lui, lei, Lei entra essi, Loro entrano Ad Esempio A partire da ora, lei entra a far parte della nostra famiglia. Starting from now, she’s a member of our family. Il passato prossimo io sono entrato/a noi siamo entrati/e tu sei entrato/a voi siete entrati/e lui, lei, Lei à ¨ entrato/a essi, Loro sono entrati/e Ad Esempio È appena entrato in casa. He just went into his house. L’imperfetto io entravo noi entravamo tu entravi voi entravate lui, lei, Lei entrava essi, Loro entravano Ad Esempio La grammatica russa non mi entrava in testa. Russian grammar didn’t go into my head (didn’t understand it). Il trapassato prossimo io ero entrato/a noi eravamo entrati/e tu eri entrato/a voi eravate entrati/e lui, lei, Lei era entrato/a essi, Loro erano entrati/e Ad Esempio Eravamo entrati nel bosco intorno alle sette di sera. We had entered the forest at around seven in the evening. Il passato remoto io entrai noi entrammo tu entrasti voi entraste lui, lei, Lei entrà ² essi, Loro entrarono Ad Esempio L’Italia entrà ² in guerra nel 1940.  Italy entered in war in 1940. Il trapassato remoto io fui entrato/a noi fummo entrati/e tu fosti entrato/a voi foste entrati/e lui, lei, Lei fu entrato/a essi, Loro furono entrati/e Tip: This tense is rarely used, so don’t worry too much about mastering it. You’ll find it in very sophisticated writing. Il futuro semplice io entrerà ² noi entreremo tu entrerai voi entrerete lui, lei, Lei entrer essi, Loro entreranno Ad Esempio Quando avrà ² diciotto anni, entrerà ² nell’esercito. When I’m 18 years old, I will enter the army. Il futuro anteriore io sarà ² entrato/a noi saremo entrati/e tu sarai entrato/a voi sarete entrati/e lui, lei, Lei sar entrato/a essi, Loro saranno entrati/e Ad Esempio Saranno gi entrati al cinema. They must have entered the movie theater already. Congiuntivo/Subjunctive Il presente che io entri che noi entriamo che tu entri che voi entriate che lui, lei, Lei entri che essi, Loro entrino Ad Esempio Penso che entri dall’altra parte dell’edificio. I think you enter on the other side of the building. Il passato io sia entrato/a noi siamo entrati/e tu sia entrato/a voi siate entrati/e lui, lei, Lei sia entrato/a essi, Loro siano entrati/e Ad Esempio Crediamo che siano entrati dalla finestra. We believe they got in through the window. L’imperfetto io entrassi noi entrassimo tu entrassi voi entraste lui, lei, Lei entrasse essi, Loro entrassero Ad Esempio Speravamo che lei entrasse nella nostra famiglia, ma lei e mio fratello si sono lasciati. We hoped that she would become a part of our family, but her and my brother broke up. Il trapassato prossimo io fossi entrato/a noi fossimo entrati/e tu fossi entrato/a voi foste entrati/e lui, lei, Lei fosse entrato/a essi, Loro fossero entrati/e Ad Esempio Pensavo fosse entrato un topo in cucina. I thought a mouse had gotten into the kitchen. Condizionale/Conditional Il presente io entrerei noi entreremmo tu entreresti voi entrereste lui, lei, Lei entrerebbe essi, Loro entrerebbero Ad Esempio Non entrerei in quell’edificio, à ¨ inquietante. I wouldn’t go into that building, it’s creepy. Il passato io sarei entrato/a noi saremmo entrati/e tu saresti entrato/a voi sareste entrati/e lui, lei, Lei sarebbe entrato/a essi, Loro sarebbero entrati/e Ad Esempio Pensi che un ladro sarebbe entrato nel mio negozio? Ne dubito. Do you think a thief  would have broken into my store? I doubt it.

Biography of the Scots Explorer Mungo Park

Biography of the Scots Explorer Mungo Park Mungo Parka Scottish surgeon, and explorerwas sent out by the Association for Promoting the Discovery of the Interior of Africa to discover the course of the River Niger. Having achieved a degree of fame from his first trip, carried out alone and on foot, he returned to Africa with a party of 40 Europeans, all of whom lost their lives in the adventure. Born: 1771, Foulshiels, Selkirk, ScotlandDied: 1806, Bussa Rapids, (now under the Kainji Reservoir, Nigeria) An Early Life Mungo Park was born in 1771, near Selkirk in Scotland, the seventh child of a well-to-do farmer. He was apprenticed to a local surgeon and undertook medical studies in Edinburgh. With a medical diploma and a desire for fame and fortune, Park set off for London, and through his brother-in-law, William Dickson, a Covent Garden seedsman, he got his opportunity. An introduction to Sir Joseph Banks, a famed English botanist, and explorer who had circumnavigated the world with Captain James Cook. The Allure of Africa The Association for Promoting the Discovery of the Interior Parts of Africa, of which Banks was treasurer and unofficial director, had previously funded (for a pittance) the exploration of an Irish soldier, Major Daniel Houghton, based at Goree on the West African coast. Two important questions dominated discussions about the interior of West Africa in the drawing room of the African Association: the exact site of the semi-mythical city of Timbuktu, and the course of the River Niger. Exploring the River Niger In 1795 the Association appointed Mungo Park to explore the course of the River Nigeruntil Houghton had reported that the Niger flowed from West to East, it was believed that the Niger was a tributary of either the river Senegal or Gambia. The Association wanted proof of the rivers course and to know where it finally emerged. Three current theories were: that it emptied into Lake Chad, that it curved round in a large arc to join the Zaire, or that it reached the coast at the Oil Rivers. Mungo Park set off from the River Gambia, with the aid of the Associations West African contact, Dr. Laidley who provided equipment, a guide, and acted as a postal service. Park started his journey dressed in European clothes, with an umbrella and a tall hat (where he kept his notes safe throughout the journey). He was accompanied by an ex-slave called Johnson who had returned from the West Indies, and a slave called Demba, who had been promised his freedom on completion of the journey. Parks Captivity Park knew little Arabiche had with him two books, Richardsons Arabic Grammar and a copy of Houghtons journal. Houghtons journal, which he had read on the voyage to Africa served him well, and he was forewarned to hide his most valuable gear from the local tribesmen. At his first stop with the Bondou, Park was forced to give up his umbrella and his best blue coat. Shortly after, in his first encounter with the local Muslims, Park was taken prisoner. Parks Escape Demba was taken away and sold, Johnson was considered too old to be of value. After four months, and with Johnsons aid, Park finally managed to escape. He had a few belongings other than his hat and compass but refused to give up the expedition, even when Johnson refused to travel further. Relying on the kindness of African villagers, Park continued on his way to the Niger, reaching the river on 20 July 1796. Park traveled as far as Segu (Sà ©gou) before returning to the coast. and then to England. Success Back in Britain Park was an instant success, and the first edition of his book Travels in the Interior Districts of Africa sold out rapidly. His  £1000 royalties allowed him to settle in Selkirk and set up medical practice (marrying Alice Anderson, the daughter of the surgeon to whom he had been apprenticed). Settled life soon bored him, however, and he looked for a new adventurebut only under the right conditions. Banks was offended when Park demanded a large sum to explore Australia for the Royal Society.​ Tragic Return to Africa Eventually in 1805 Banks and Park came to an arrangementPark was to lead an expedition to follow the Niger to its end. His part consisted of 30 soldiers from the Royal Africa Corps garrisoned at Goree (they were offered extra pay and the promise of a discharge on return), plus officers including his brother-in-law Alexander Anderson, who agreed to join the trip) and four boat builders from Portsmouth who would construct a forty-foot boat when they reached the river. In all 40 Europeans traveled with Park. Against logic and advice, Mungo Park set off from the Gambia in the rainy season – within ten days his men were falling to dysentery. After five weeks one man was dead, seven mules lost and the expeditions baggage mostly destroyed by fire. Parks letters back to London made no mention of his problems. By the time the expedition reached Sandsanding on the Niger only eleven of the original 40 Europeans were still alive. The party rested for two months but the deaths continued. By November 19 only five of them remained alive (even Alexander Anderson was dead). Sending the native guide, Isaaco, back to Laidley with his journals, Park was determined to continue. Park, Lieutenant Martyn (who had become an alcoholic on native beer) and three soldiers set off downstream from Segu in a converted canoe, christened the HMS Joliba. Each man had fifteen muskets but little in the way of other supplies. When Isaaco reached Laidley in the Gambia news had already reached the coast of Parks death – coming under fire at the Bussa Rapids, after a journey of over 1 000 miles on the river, Park and his small party were drowned. Isaaco was sent back to discover the truth, but the only remains to be discovered was Mungo Parks munitions belt. The irony was that having avoided contact with local Muslims by keeping to the center of the river, they were in turn mistaken for Muslim raiders and shot at.

25 Things Every New Italian Language Learner Should Know

25 Things Every New Italian Language Learner Should Know So you’ve decided to learn Italian? Hooray! Deciding to learn a foreign language is a big deal, and as exciting as it can be to make that choice, it can also be overwhelming to know where to start or what to do. What’s more, as you dive even more deeply into learning, the number of things you need to learn and all the things that confuse you can start to demotivate you. We don’t want that to happen to you, so heres a list of 25 things that every new Italian language learner should know. When you go into this experience with clear, realistic expectations and a better idea of how to handle uncomfortable moments, it can often make the difference between those who say they’ve always wanted to learn Italian and those who become conversational. 25 Things Every New Italian Language Learner Should Know There is not even one â€Å"Learn Italian Quick† program that will be your be-all-end-all. There is no lightning in a bottle for Italian. There are hundreds of great, high-quality resources, many of which I can recommend, but know, above all, that YOU are the person learning the language. As polyglot Luca Lampariello often says, â€Å"Languages cannot be taught, they can only be learned.†In the beginning stages of learning, you will learn a ton, and then as you near that blessed intermediate level, you’ll have a period where you feel like you’re not making any progress. This is normal. Don’t get down on yourself about it. You actually are making progress, but at that stage, more effort is required, particularly when it comes to spoken Italian. Speaking of†¦Learning how to sound fluid and natural in Italian requires a lot of speaking practice and not just listening, reading, and writing practice. As you’re able to form longer sentences an d have a larger stockpile of vocabulary, you’ll want to find  a language partner. For some people, speaking can start from day one, but it depends on your experience, and a language partner can help you stay in this for the long-haul, which is critical because... Learning a language is a commitment that requires devotion (read: studying on a daily basis.) Start with a so-easy-you-can’t-say-no routine at first, like five minutes a day, and then build from there as studying becomes more of a habit. Now that you’re a language learner, you’ve got to find a way to weave it into your daily life.It’s meant to be fun, and it’s also absurdly gratifying- especially when you have your first conversation where you can connect with someone. Make sure to engage in activities that you find joy in. Find fun YouTube channels, work with tutors who make you laugh, find Italian music to add to your playlists. But know that...You will try to like Italian music, but you will probably be disappointed.  You will be able to understand more than you’ll be able to say. This is to be expected since at first, you’ll be taking in more information (listening and  reading) than you’re putting out (writing and speak ing).BUT, EVEN THEN...you may study for a long time and then feel brave enough to watch some Italian TV and not understand more than 15 percent  of what they’re saying. That’s normal, too. Your ear isn’t used to the rate of speech yet and lots of things are in dialect or contain slang, so be gentle with yourself. There is a thing in Italian where you have to make your nouns, adjectives and verbs agree in number and gender. This will happen with pronouns and prepositions, too. No matter how well you know the rules, you will mess up. It’s not a big deal. The goal is to be understood, not perfect.And in that same vein, you will definitely make mistakes. They are normal. You will say embarrassing things like â€Å"ano - anus† instead of â€Å"anno - year.† Laugh it off, and think of it as one entertaining way to acquire new vocabulary.You will get confused between the imperfect and the past tense. Just consider that challenge as a recipe you keep on tweaking. It will always be edible, but it could still be better.You will overuse the gerund tense when you mean to use the present tense. This and a host of other problems will arise from your  depending on English to inform your Italian.  You will totally forget to use the past tense during conversations. Our brains like to go to what’s easiest, so when we’re nervous while trying to have a conversation with a native speaker, it defaults to what’s easiest, which is often the present. And while you’re having those early conversations, you will feel like you lack a personality in Italian. As you learn more, your personality will re-emerge, I promise. In the meantime, it could be helpful to make a list of phrases that you often say in English and ask your tutor for the Italian equivalents.You will say â€Å"yes† to things you meant to say â€Å"no† to and â€Å"no† to things you meant to say â€Å"yes† to. You will order the wrong thing when youre dining out. You will ask for the wrong size when youre shopping. You will get a lot of weird stares from people trying to understand you, and you will need to repeat yourself. It’s all okay, and nothing is personal. People really want to know what you’re saying.When you visit Italy, anxious to put your Italian into action on its home turf, you will be English-ed, and it’s not meant as an insult.You will constantly wonder whether you should be using the â€Å" tu† or the â€Å"lei† form with all people everywhere that ever existed. At some point (or more realistically, several points), you will lose motivation and fall off the Italian studying wagon. You’ll also find new ways to get back on it. You will be impatient to reach â€Å"fluency.† (Hint: Fluency isn’t a real destination. So enjoy the ride.)You will consider using Google Translate for everything. Try not to. It can easily become a crutch. Use dictionaries like WordReference and Context-Reverse first.Once you learn how to use the word â€Å"boh,† you will start using it all the time in English.You will love the colorful proverbs and idioms that differ from English. ‘Who sleeps doesn’t catch fish’  instead of ‘the early bird catches the worm’? Adorable.Your mouth will feel weird pronouncing unfamiliar words. You will feel insecure about you’re speaking. You will think you should be further along. Remember that feeling uncomfortable means you’re doing something right. Then, ignore those negative thoughts and keep studying.You will forget that communication is about more than a perfectly constructed sentence and will try to learn the language through just studying the grammar. Resist the temptation for everything to be structured.But most importantly, know that you will, after practice and devotion, be able to speak Italian- not quite like a native, but comfortable enough to do the things that matter, like make friends, eat authentic Italian food, and experience a new country from the eyes of someone who is no longer a typical tourist. Buono studio!

Operation and Competition Situation of UK Oil & Gas Industry Essay

Operation and Competition Situation of UK Oil & Gas Industry - Essay Example The major rationale for selecting this industry however is that, regardless of its important place in UK’s economy, growth in the sector has not been steady in the last few years as seen in figure 1 below. The paper therefore tries to critique the cause and finds solutions from the perspective of selected companies. BP was selected to be a general representation of larger oil and gas companies whose daily production is beyond 1,000,000 barrels a day. On the whole, the rationale behind the selection of BP is the diversity and differences it offers in its business and marketing approaches as a large company. The selection of Cairn was for the reason of the fact that the company gave a perfect representation of smaller oil and gas companies whose daily production is below 35,000 barrels a day. The company also uses a focus strategic option, which makes it possible to compare this strategic option with other companies to determine its effects. As depicted in figure 2, it will be seen that in terms of production units, it can be said that the selection of Premier have been made based on medium market size with production above 35,000 barrels but less than 100,000 barrels. This is an important rationale to pursue, given the fact that the individual growth of these companies will turn out to be collective growth of the oil and gas industry in the UK (Ferguson, 2004). Gross profit margin: This is a type of profitability financial ratio that measures financial health by estimating proportion of money left over from the company’s revenues after accounting for the cost of goods sold (COGS) (Weston, 1990). This gross profit margin is selected to determine how financially healthy the companies are, which is; Net profit margin: This is another profitability measure that determines how much each pound earned by the company is turned into profits (Houston and Brigham, 2009). This is selected in the study to

Minutes Essay Example | Topics and Well Written Essays - 500 words

Minutes - Essay Example MYH suggested that people tend to prefer stability to change and would accept even the minimum conditions provided change does not occur. The group concurred with this view. Ineffective communication hinders change efforts. The leader needs to articulate goals clearly and give frequent feedback on the change process. Moreover, the group agreed that leaders need to communicate the reasons for change and how it will affect those involved. This eliminates fear, uncertainty and doubt about the change. Another barrier is unclear processes and procedures. HX observed that if carried out in a haphazard way, change could fail. It makes people to lose direction of where they are going and what is expected of them and consequently lack of commitment and resistance. Lastly, the group cited not paying attention to people issues as significant to success of change management. Leaders need to pay attention to psychological processes that people experiences in dealing with change hence help them to overcome. The group also discussed how the leaders might provide psychological safety to individuals in times of change. It was agreed that leaders need to create an environment of accepting failures. Employees need to feel that they can air their views and give input regarding the change without fear of reprisal. Leaders also need to be transparent hence encourage participation, share their mistakes and inspire trust. This in turn helps employees to feel secure and learn more leading to positive change. The group discussed how the understanding of how people react to change and conflict helps leaders to manage change in a productive way. ZYK noted that finding one method of solving all problems of resistance to change is difficult. Understanding resistance to change and conflict enables organisations to develop the right policies and procedures, and appropriate training for managers and employees in order to manage change in a productive way. Education and

Americans with disabilities act Coursework Example | Topics and Well Written Essays - 500 words

Americans with disabilities act - Coursework Example The act identifies disabilities as the commonly known disabilities in addition to certain medical conditions. The disabilities include deafness, blindness, and an intellectual disability, previously known as mental retardation among others. The medical conditions include autism, cancer, and cerebral palsy among others with an emphasis on the fact that the conditions must not be severe or permanent for one to get inclusion in the act (Schall, 1998). Americans with Disability act has played a substantive role in the employment perspective where it states that no organization shall discriminate against a qualified person with a disability. Despite such an aspect, different many controversies have risen between many organizations and people with disability regarding the aspects of the Americans with Disability Act. Such elements include the firing or refusal to hire an individual based on a real or perceived disabilities, segregation, as well as harassment based on any disability (Schall, 1998), with some instances resulting into court cases. One of such cases is the one involving Crews v. Dow Chemical Co., from which Americans with Disability Act have had a significant impact in the workplace. In the case, a human resources employee sued the employer after the employer’s restriction from various tasks pending fitness-for-duty evaluation, which contributed to the cancellation of her promotion, and later termination. The pla intiff alleged that the considering the employers noticeable hand tremors (Schall, 1998). From the revelation of the plaintiff, she had earlier received bipolar treatments and depression requiring a full-time paid medical leave, which the employer offered. On the expiry, of the full-time paid medical leave, the employee later applied for Social Security benefits, and long-term disability, issues considered from a physicians

The Body Assignment Example | Topics and Well Written Essays - 250 words

The Body - Assignment Example 571). The notion of being in a pageant is like an obsession in the society, going beyond the bounds of schooling and social ethics, where most of them are geared towards socializing of womens bodies (Anderson-Fye, 2004, p. 572). The community’s perspective is inclined towards pleasing the tourists and many will do whatever it takes to look good to them by getting thinner bodies. This craze makes even parents encourage their daughters to get thinner and please the many tourists visiting the country (Anderson-Fye, 2004, p. 579). Further, the strip clubs frequented by tourists prefer thinner women and thus girls are encouraged to eat less to get better pay and recognition to them (Anderson-Fye, 2004, p. 580). The tourists are a motivation towards getting better body images as a promise of employment and other future career benefits like the threat of Kara. The extent of connectivity in the global scene has indeed influenced the bodily aspects of the people in the country. Most girls who have gone on trips in other countries have been influenced to take up their traits, in the example of the United States (Anderson-Fye, 2004, p. 586). Further, the interconnectivity through media has also influenced the body aspects of the people in the way that outside influences determine their attitudes towards body size (Anderson-Fye, 2004, p.

Evaluate the arguments for and against the decriminalising of cannabis Essay

Evaluate the arguments for and against the decriminalising of cannabis in the U.K - Essay Example Cannabis is a plant known to be available in most parts of the world and first originated from the Asian region (Emmett and Nice, 2009). Cannabis is known by many names including marijuana, Grass, weed, herb, blow, Ganja, dagga, hemp, pot and hay. It can be extracted in a simple way; the leaves of the plant are cut in small pieces and dried. Emmett and Nice (2009) explain that one has to consider the leaves of the cannabis plant which is almost maturing. From a study conducted by Johns (2001), it has been concluded that this drug has some side effects on the victim. Most of the users tend to consume the drug by smoking, which affects their lungs just the way cigarette smoking affects a person. Cannabis use has been debated much in most countries; this paper will review the need to decriminalize and also the impacts if the drug is decriminalized in the UK. From varied research, it is indicated that cannabis decriminalization should be considered based on the economic point of view; a lot of money is spent by the Government finding drug dealers and abusers. ... The decriminalization of cannabis use in the country would give the government more money to spend in other parts of the economy. In addition the government could generate revenue from the cannabis traders instead of spending taxes chasing after them. The health issue is also another case which has to be considered. Proponents of the legalization of cannabis have been arguing that the drug can help patients overcome the difficulties they are undergoing. For example, patients are usually advised by some doctors to take small amounts of cannabis by smoking to reduce the pain caused by the diseases they are undergoing (Grant et al, 2012). Furthermore, Grant et al (2012) show that the use of cannabis by patients who have undergone neurosurgery reduces the pain, hence increasing the patients’ hope of fast recovery. Cancer patients side effect could be reduced by advising them to smoke cannabis, which reduces side effects caused by cancer drugs, including nausea and vomiting. HIV/AI Ds Patient who on Anti-retroviral drugs could also benefit from the use of cannabis to curb the side effects such lack of appetite, which could help them prevent other issues which like weight loss. Patients can then prolong their life and eat just like any other people. From the research it was also found that short sighted people could benefit from the use of cannabis which reduces the side effects they have when they are on drugs to reduce the effects of short-sightedness. Hall et al (2001) also found that cannabis can be used to curb epilepsy, tetanus or rabies (Hall et al 2001). From this, the UK government should consider decriminalizing cannabis for the benefit of ailing

The Body Assignment Example | Topics and Well Written Essays - 250 words

The Body - Assignment Example 571). The notion of being in a pageant is like an obsession in the society, going beyond the bounds of schooling and social ethics, where most of them are geared towards socializing of womens bodies (Anderson-Fye, 2004, p. 572). The community’s perspective is inclined towards pleasing the tourists and many will do whatever it takes to look good to them by getting thinner bodies. This craze makes even parents encourage their daughters to get thinner and please the many tourists visiting the country (Anderson-Fye, 2004, p. 579). Further, the strip clubs frequented by tourists prefer thinner women and thus girls are encouraged to eat less to get better pay and recognition to them (Anderson-Fye, 2004, p. 580). The tourists are a motivation towards getting better body images as a promise of employment and other future career benefits like the threat of Kara. The extent of connectivity in the global scene has indeed influenced the bodily aspects of the people in the country. Most girls who have gone on trips in other countries have been influenced to take up their traits, in the example of the United States (Anderson-Fye, 2004, p. 586). Further, the interconnectivity through media has also influenced the body aspects of the people in the way that outside influences determine their attitudes towards body size (Anderson-Fye, 2004, p.

Module 5 Discussion Taca Assignment Example | Topics and Well Written Essays - 250 words

Module 5 Discussion Taca - Assignment Example First, the author’s use of flashbacks in successive paragraphs ensures that the narrator gives us enough background of former events. It implies that Russell is concerned with merging both the present and the past for the essence of not only memory, but equally growing up. ‘Long after you have supposedly been cured of malaria, the fever can flare up, the tremors can shake you (Russell 3).’ Therefore, the sentence is favourite to me because it reminds of the narrator’s personal fears. My first reaction on reading it evoked the feelings of a timid childhood that were often characterized by small fears. It means the author evoked the reaction through the inclusion of the disease called malaria that is prevalent in different areas around the world. Second, the idea of growing up in Russell’s story has the connotations of symbolism of innocence of the Mother’s obsession with her child to suppress important memory of growing up and

Go Ahead in Recession Essay Example for Free

Go Ahead in Recession Essay Recession The transport group behind nearly a third of UK rail journeys suffered a profits fall as the double-dip recession hit demand for one of its key commuter lines. Go-Ahead said operating profits at its rail arm fell 17 per cent to  £40 million in the year to June 30, with its Southern franchise, which connects Brighton and much of Sussex with London, seeing revenues at the end of the period 2 per cent weaker than it forecast when it bid for the franchise in 2009. The Newcastle-based firm, which also runs Southeastern and London Midland, said group pre-tax profits fell 3.4 per cent to £94.2 million. Pressure groups: Environmental impacts Another main issue for transport is the control of environmental impact. Go-Ahead takes its responsibility to this very seriously. Because more people already travel by car, this has had a poor impact on our surroundings. Public transport must therefore provide a viable and convenient alternative. Go-Ahead has produced environmental and social responsibility reports on all its operations. The Group came top of the public transport companies that took part in the Business in the Community Corporate Responsibility Index. 66% of public transport journeys are made by bus. Go-Ahead prides itself on operating fleets of buses that are well ahead of European environmental standards. They use ultra-low sulphur diesel as well as particulate traps, which cut exhaust emission levels and improve air quality in cities. http://businesscasestudies.co.uk/go-ahead/meeting-needs-in-a-competitive-sector/planning-for-the-future.html#ixzz2EJCEuy2A Follow us: @Thetimes100 on Twitter | thetimes100casestudies on Facebook David Brown, Go-Ahead Group Chief Executive said: We are delighted to be supporting the Footprinting Gallery. Go-Ahead has worked with the Carbon Trust since 2008, when we became the first UK transport operator to receive Carbon Trust accreditation after taking action to cut our emissions. Reducing our carbon footprint is integral to our business strategy, and we continually seek ways to further reduce our footprint and use fuel more efficiently. We aim to achieve a 20 per cent per passenger journey reduction by 2015 – a target we are well on course to meet. The brands exhibiting recognise that everything we buy, produce and use has a carbon impact, and that helping customers to make more environmentally friendly choices when they shop is becoming increasingly important. Some brands such as Go-Ahead are also working to reduce the carbon footprint at an organisational level by implementing energy-saving measures such as intelligent lighting controls and staff engagement programmes. Govermment policy The government is also looking at ways of charging people who use roads, including motorways and roads in city centres. This is in order to reduce congestion and pollution. The integration of transport systems is a key issue for the government and transport companies. Read more: http://businesscasestudies.co.uk/go-ahead/meeting-needs-in-a-competitive-sector/planning-for-the-future.html#ixzz2EJC7sTFy http://www.coventrytelegraph.net/news/business-news/uk-coventry-business-news/2012/09/07/business-news-go-ahead-hit-by-recession-squeeze-92746-31786637/#ixzz2EJ3jJmKU Competetion Go-Ahead is looking at more ways of forming convenient public transport systems involving the mixing of bus, rail, aviation and car parking links to meet government policy and improve its service to passengers. Go-Aheads other operations already create some of these but car parking for example, is a vital part of integrated transport. Go-Ahead is responsible for 156 rail station car parks and a number of Park Ride sites. Additionally it purchased Meteor (the third-largest operator of off-street parking in the UK in 2002) which has around 60,000 car-parking spaces across 20 sites. The largest part of the business is airport parking. Services include: * managing car parks * car park security * transporting people to and from terminal buildings. Meteor operates under a number of brands, including Pink Elephant and e-parking. The business is growing to provide services at hospitals and shopping centres. Another part of Go-Ahead, aviance, provides a range of airport facilities. The business loads and unloads commercial cargo from freight flights and provides baggage handling and check-in services for passenger airlines. It also operates executive lounges and information desks, and manages aircraft slots and customs clearance. These services are offered at airports like Manchester, Birmingham and the main London airports. : http://businesscasestudies.co.uk/go-ahead/meeting-needs-in-a-competitive-sector/planning-for-the-future.html#ixzz2EJDQ3Fg7

Customer centrality within the organization of mcdonalds

Customer centrality within the organization of mcdonalds Introduction This report will assess the degree to which the organization of McDonalds is customer centred. Established in 1955 as a small Illinois neighbourhood restaurant, McDonalds has developed rapidly in becoming one of the worlds best known brands of fast food with over 30,000 restaurants in over 120 countries and with 2001 sales in excess of $40 billion the company claims to be the worlds largest food service organisation (Jones et al,2002). The McDonalds brand continues to enhance its worldwide reputation to this day, the main reason behind this continual success is because the organization listens to its customers needs and expectations. It is imperative that McDonalds remain customer focussed due to the vast amount of competition in the fast food sector, customer orientation is critical to business profitability (Donaldson,1993; Narver and Slater,1990) and is a necessary antecedent of competitive advantage (Ganesan,1994; Williamson,1991). The typical McDonalds customer cannot be stereotyped or defined. In an attempt to categorize the typical McDonalds customer market research has been carried out which identifies different types of customers, for example (www.mcdonalds.com): A parent with two children Visits the restaurant to give children a treat. Children View McDonalds as a fun place to eat. A Business Customer Visits during the daytime as service is fast, the food is good quality and can be eaten whilst on the move. Teenagers Attracted by the Saver Menu and the affordable food, Wi-Fi internet access is also an attraction. This report will attempt to assess specific parameters of focus for consideration with regard to customer centrality. The literature review will discuss several marketing concepts and models with the key concept being the 7 Ps Marketing Mix, by investigating how the 7 Ps model is integral to customer centrality various other concepts will arise as part of the marketing mix model. Literature Review An organization which realizes that profits come from customers, not from products, will establish systems to measure and manage customer profitability (Marketing Management,2003). In order to appreciate and understand how customer relationships are critical for profitable organisations we need to understand the key fundamental marketing principles. Once these key principles have been discussed the author will discuss how these fundamental principles are applied within the organization of McDonalds. The Marketing Mix Concept A consumer-centred organisation is focussed upon and structured around, identifying and satisfying the demands of its customers (Marketing-Management,2009). The marketing mix management paradigm has dominated marketing thought, research and practice since it was introduced almost 40 years ago (Gronroos,1994). The marketing mix comprises four levers, by utilising the mix an organization can position themselves or their products in a way that makes them attractive to target consumers. Kotler and Keller (2006) define an organisations marketing mix as a set of tools that work together to affect the marketplace. Todays marketing emphasis is on that of customer relations due to the competitiveness of the economy McCarthy (1964) developed the early marketing mix models and formulated the 4Ps concept consisting of product, price, promotion and place. Since its conception the 4Ps became treated as the unchallenged basic model of marketing (Gronroos,1994) resulting in most other models and approaches being overlooked and discounted in preference of this model. Traditionally the marketing mix has consisted of the 4 Ps however Gronroos (2000) points out that during the last two decades marketing researchers have increasingly found that the list of 4 Ps is too restrictive and morevariables have been suggestedsuch as people, processes and physical evidence. The 4Ps framework is thought to be most relevant for introductory marketing and consumer marketing as opposed to services marketing (Rafiq et al,1995). Gronroos (1994) argues that a list of categories of marketing variablescan never be considered a very one.A list never includes all relevant elements, it does not fit every situation and becomes obsolete. Crittenden (2007) backs up this statement with her view that relying upon the tactical aspects of the marketing mix (4Ps) is insufficient for long -term success . Gronroos (1994) argues that the four Ps constitute a production-orientated definition of marketing, and not a market-orientated or customer-orientated one. Swartz et al (1973) adds validity to this statement in observing that some experts feel that public relations should be recognized as a distinctive marketing mix variable. Gronroos (1999) also argues that customer relations should form part of the marketing mix concept the marketing mix approach does not cover all resources and activities that appear in the customer relationshipsof the customer relationship life cycle, he states that the 4Ps are far too simplistic. Crittenden (2007) argues this point in saying the successful simplicity of the 4P framework has allowed it to remain strong as an organizing method. The 4 Ps concept is perceived as too restrictive, as it is centred more towards short term transactions rather, the concepts failure is that it does not concentrate on the importance of building and maintaining long term relationships with customers (Marketing Management,2003). In order to achieve customer centrality within the marketing mix concept Booms and Bitner (1981) proposed that the existing four elements of the marketing mix be extended to include three additional elements: physical evidence, people and processes. This revised marketing mix model is known as the 7 Ps with the concept used mostly within service industries and knowledge intensive environments. McDonalds uses the marketing mix concept with regards to customer centrality by utilising the framework in the manner; Product This area covers all aspects with regards to creation, development and management of products (Brassington Pettitt,2003). Some are physical products; others intangible personal services, the product can include non-core items such as packaging and after-sales service. A huge amount of choice is available on the McDonalds menu, McDonalds places considerable emphasis on developing a menu which customers want (McDonalds,2009). McDonalds product popularity is supported by the following customer statement; you can always rely on them to get it rightfor convenience they cannot really be beaten (Jones et al,2002). Price Price represents on a unit base what the company receives for the product or service which is being marketed (Jobber,2001). The price of a product or service may portray it being a quality item or a desirable one (Brassington Pettitt, 2003). A customer statement with regards to the price at McDonalds; it is a real treat for the family and is very good valuegood cheap foodfits the student lifestyle (Jones et al,2002) McDonalds state that the danger of using low price as a marketing tool is that the customer may feel that a low price is indicative of compromised quality. McDonalds acknowledge that they are in a competitive market but realise they are market leaders benchmarking product quality against price. Promotions Promotion is concerned with how the product of service is made available to its target audience (Jobber,2001). McDonalds promotes its products and brand to customers through numerous methods such as sales promotions, direct mail, exhibitions, seminars, loyalty schemes, demonstrations and telemarketing. The McDeals in-store consumer communication and loyalty program provides customers with personal, customised purchase incentives, offers and sweepstakes at the point-of-sale (www.mcdonalds.com). With regards to customer centrality, promotion needs to be based on consumer-perception through use of the media to reach the target audience. McDonalds recently launched m-Venue which allows customers to access in-store digital content such as music, music videos and movie previews with their mobile phones or laptops whilst enjoying their food this service is of no cost to the customer (www.akoo.com). McDonalds customers are also given the chance to win various prizes ranging from food vouche rs to cash and sports cars via in-store game-based promotions (www.mcdonalds.com). Place Place is concerned with distribution channels and consumer service levels (Baker, 1999). Place refers to decisions about the ways in which products can be most effectively distributed to the final consumer, either directly or through intermediaries. Customers can interact with McDonalds on their website which can be used as an effective data gathering tool for relationship marketing. McDonalds restaurants are strategically placed in convenient locations, in retail outlets, motorway services and busy city/town centres the aforementioned locations are either associated with leisure or relaxation activities. By strategically placing their restaurants McDonalds position themselves within the required target market. Although many marketers agree that the 4 Ps model is limited in its application, some marketers still recognise the concept as the holy quadrupleof the marketing faithwritten in tablets of stone (Kent,1986). Crittenden (2007) argues that the marketing machine must rigorously reflect the 4 Cs axiom of marketing (customer centrality, competitive capabilities, company collaborations, cyclical connections). Crittenden (2007) states that the 4 Cs must be used in conjunction with the tactical components of the 4 Ps of the marketing mix, the 4 Cs are referred to as the strategic components. Crittenden argues that marketing as a truly integrated function must use its 4 Ps as necessary components, this statements conflicts with that of Gronroos (1999) who says that the 7 Ps concept should be viewed separately, with relationship marketing suggested as one new paradigm . Crittenden (2007) states that marketers would be wise to give attention to the 4 Cs of marketing and harmonize the Ps and Cs for a stronger, more powerful marketing machine it could be argued that in doing this the strategic Cs would effectively cover the relationship marketing aspect of the marketing mix. Interestingly the 4 C axiom states customer centrality as an element, Crittenden (2007) states that the customer is touted as the predominant theme of the marketing conceptthe satisfaction of customers wants and needs is a major force in the world of marketing she goes on to say that the customer must be central to the companys focus, as their satisfaction is crucial to company success. McDonalds chief operating officer, Charlie Bell, supports the core concepts of the marketing mix framework in the following statement; To achieve our four business objectives attracting more customers, increasing frequency, building brand loyalty, and increasing productivity we will concentrate on the five drivers of superior customers experiences: people, products, place, price, and promotion. (www.mcdonalds.com) Marketing orientation is critical for todays organizations, adopting a marketing function forms part of an organizations process but being market orientated is critical, Ottesen et al (2002). Gronroos (1994) states that along within the development of market orientation an organization needs to develop true market orientation and a real appreciation for the needs and desires of the customers. Within many organizations the marketing department, and organization unit is separate from the rest of the organization, the department is critical to taking care of the fulfilment of customer needs and desires (Gronroos,1994). Gronroos (1994) says that the psychological effect on the rest of the organization of a separate marketing department is, in the long run, often devastating to the development of a customer orientation or market orientation in a firm. Gronroos (1994) states that marketing specialists organized in a marketing department may get alienated from the customers with no interact ion between customer and marketing specialist the customer become mere numbers with a lack of qualitative data an organization will suffer. Moller (1992) emphasises the aforementioned Gronroos point by stating from the functional view of marketing mix management our focus has extended to the strategic role of marketing, aspects of service marketing, political dimensions of channel management, interactions in industrial networks; to mention just a few trends. Crittenden (2005) supports the strategic marketing concept by stating if firms are truly to become market-orientated, the marketing function itself must become more strategic in its orientation. Michaels (1982) stressed that No-one person, system, or technique will make a company marketing orientated whist also pointing out that a marketing orientation cannot be achieved overnight. Kotler and Keller (2006) also stress the importance of structuring the organization to focus on the customer by management educating themselves and their staff about their marketing focus to show how it will support long-lasting success in the marketplace. McDonalds takes a commitment to continuous training, from counter staff level, right through to senior executives (Tomkins, 1995). This rule applies to all levels and functions within an organization who must share a common commitment if they are to work together in the interest of the consumers. Kotler and Keller (2006) highlight the point that without the support of top management, the focus on customer satisfaction advocated by the marketing orientation will not become the guiding orientation for organisational decisions. Gronroos (1994) highlights the fact that most organizations the non-marketing specialists outnumber the marketing specialists, in order to achieve true market orientation the non-specialist or part-time marketer (Gummesson,1990) within an organization is critical as the part-time marketer interacts with the customer more frequently than that of the full-time marketer (specialist). Gummesson, (1990) states that the full-time marketers are not able to handle more than a limited portion of the marketing as its staff cannot be at the right place at the right time with the right customer contacts thus placing the customer interaction emphasis on the part-time marketer. Internal marketing is considered a prerequisite for successful external marketing (Compton et al,1987), if the internal market of employees are not s uccessfully taken care of..the success of the organizations operations on its ultimate , external markets will be jeopardised (Gronroos,1990). Gronroos introduced the perceived service quality concept in 1982, this new concept introduced the interactive marketing function. This function was brought in to cover the marketing impact on the customer during the consumption of usage process, where the consumer of a service typically interacts with the systems, physical resources and employees of the service provider (Gronroos,1994). The interactive marketing function recognizes that every component human as well as other in producing a service, every production resource used and every stage in the service production and delivery process, should be the concern of marketing as well, and not considered operations or personnel problems only (Gronroos,1990). Once Gronroos had introduced this system the servuction concept was developed which pioneered the field of services marketing (Eiglier and Langeard,1987)) of services marketing. Servuction is the process of producing services and is essential to any organization operating in the services segment and deals with, to great extent the employees and the inner organization (Eiglier and Langeard,1987). With respect to McDonalds service quality Ken Tomkins (1995) states the quality will be consistent, the service fast and friendly, the cleanliness exemplary, and the value second to none. Part-time marketers are key to the servuction concept with an organization as the impact of the part-time marketers as well as the customer orientation of systems, technology and physical resources is paramount to the success of interactive marketing (Gronroos,1990). The marketing success of a firm is only partly determined by the full-time marketersthe part-time marketers of a service provider may often hav e a much more important impact on the future purchasing decisions of a customer (Gronroos,1994). If a company was to abide by the principles set within the 4 Ps concept there would be no personalized relationship with the producer and marketer of a product due to the clinical approach, which makes the seller the active part and the consumer passive (Gronroos,1994) There are numerous other key issues within relationship marketing, with two vital concepts which should not be ignored, these are the promise concept and trust concept (belief is a direct resultant of trust). Calonius (1988) emphasizes that the responsibilities of marketing do not only, or predominantly, include giving promises and thus persuading customers as passive counterparts on the market to act in a given way. If an organization makes a promise to its customer and does not fulfil the promise the evolving relationship cannot be maintained and enhanced (Calonius,1988). Trust, a willingness to rely on an exchange partner in whom one has confidence (Moorman et al,1993). From this definition it can be seen that there has to be belief in the organizations trustworthiness that results from the expertise, reliability or intentionality of an organization (Gronroos,1994). The concept of relationship marketing as opposed to transaction marketing was introduced by Berry (1983) who observes that clearly, marketing to protect the customer base is becoming exceedingly important to a variety of service industries. Gronroos (1990) formulates a relationship definition of marketing which states Marketing to establish, maintain, enhance and commercialize customer relationships (often but not necessarily always long term relationships) so that the objectives of the parties involved are met. This is done by mutual exchange and fulfilment promises. Transaction-type strategys are usually facilitated in an organization pursuing a traditional marketing mix approach, whereas an organization applying a relationship marketing approach will focus specifically on the additional 3 Ps of people, physical evidence and processes which in turn will use the servuction concept to ascertain customer expectations and needs. An organization pursuing a relationship strategy has created more value for its customers than that which is provided by the core product alone (Gronroos,1994). As customer interaction is enhanced through relationship marketing the customer recognises this added value, Gronroos (1994) states relationship marketing makes customers less price sensitive. Philip Lempert (www.supermarketguru.com) supports Gronroos statement People understand they get what they pay for, and as long as the food is good and its a comfortable atmosphere, theyre willing to pay repeatedly for it. Marketing trend analysts suggest that slashing prices to attract the customer isnt always the answer, it will aid retention of existing customers but may deter new custom due to perceived quality (www.SupermarketGuru.com). Conclusion It is evident through this report that McDonalds as an organization is extremely customer focussed. By carrying out research within the marketing mix concept it can be seen that all of the 7Ps and associated models are utilised by McDonalds. Through use of the servuction concept McDonalds has succeeded in establishing a highly trained internal and external workforce which has resulted in high levels of customer service ultimately resulting in consistently high sales and customer retention and acquisition. The literature review further emphasises the fact that McDonalds have carried out extensive research within its market area by implementing a successful market segmentation strategy to satisfy the different customer needs and expectations within the marketplace. McDonalds service marketing strategy is testament to the additional three Ps of the marketing mix. Success of the overall service within the organization is due to the fact that the organization has critically identified all areas within the fundamental four Ps approach and emphatically succeeded in fulfilling all requirements with regards to segmenting, targeting, positioning and establishing an organizations which is customer central. The success of McDonalds customer centrality is not achieved by default, the organization has differentiated itself within a competitive market by excelling in customer relations. There are several fast food retailers within the sector who have a customer base achieved by default but it is not evident to the marketplace that they have focussed on customer centrality as a priority which is in vast contrast to the philosophy of McDonalds which structures its organization around the demands of the customer. The following statement typifies the way in which McDonalds views its organization; We strive to be a progressive market leader and we can only stay ahead of the rest by listening to the most important ambassadors of our brand our customers! (www.mcdonalds.com). The philosophy of customer centrality is imperative to service organisations as long as the relationship marketing concept is integrated within a successful marketing mix approach. Product orientated organisations could benefit from focussing on customer centrality by adopting relationship marketing. Transactional based marketing should not be viewed separately in its application as integration of relationship marketing within a transactional based model could result in increase in perceived quality, customer retention and overall satisfaction.

Schizophrenia Essay -- essays research papers

Schizophrenia is a severe, chronic, and often disabling brain disease. While the term Schizophrenia literally means, "split mind," it should not be confused with a "split," or multiple, personality. It is more accurately described as a psychosis -- a type of illness that causes severe mental disturbances that disrupt normal thought, speech, and behavior. The first signs of schizophrenia usually appear as shocking or radical changes in behavior. Others may have severe psychotic symptoms listed above. But many people also show "negative" symptoms, such as decreased emotional arousal, mental activity, and inability to socialize. Schizophrenics often report a sense of strangeness and confusion about the source of their sensations. They feel great loneliness, anxiety, and an overwhelming sense of being disconnected from others. A schizophrenic person may think and communicate incoherently, jumping from one idea mixing a "word salad" of new words or jumbled phrases. It is common for schizophrenics to be suspicious and resentful. They may sense that their thoughts are stolen, broadcast aloud, Or replaced by new information from strangers seeking to control their behavior. They may describe voices that speak directly to them or criticize their behavior Schizophrenia often appears earlier in men -when they are in their late teens to early adulthood - and in women in their 20s and early 30s, but the disease affects men and women with equal frequency. According to the National Institute of Mental Health, approximately 2.2 million American adults or about 1. 1 % of the population age 18 and older in a given year have schizophrenia. Some people experience only a single episode and remain symptom-free afterward. More commonly, however, the course of illness fluctuates over several decades, with each recurrence leading to increasing impairment. Experts don't know what causes schizophrenia, but they agree that it most likely results from a complex interplay of genetic, behavioral, and other factors, similar to other diseases. It is widely believed that neurotransmitters, brain chemicals that allow communication between brain cells, play a role in causing schizophrenia, but the exact mechanism is not known. Most m... ...ns is often difficult for schizophrenics. They may deny that they are ill, or their disease itself may hinder their ability to take regular medication. Fortunately there are many ways for patients, doctors, and families to improve adherence. Some antipsychotic medications are available in long-acting injectable forms so that the patient can receive a dose of medication just once a month. Other useful tools include pillboxes or electronic timers that beep when medication should be taken. Families can also help by motivating the patient to take their medicines properly. Often, additional drugs, such as antianxiety medications or antidepressants, may be used to treat side effects of the antipsychotic medicines or other symptoms related to the schizophrenia, including stiffness, tremors, and depression. Psychotherapy. Psychotherapy by itself is of little value without medication, and vice versa. While medication can be effective in relieving psychotic symptoms, psychotherapy can help with behavioral symptoms such as socialization and communicating appropriately. Supportive and sympathetic psychotherapy helps these patients understand their disease and re-enter society and family life.

The Identity of Thomas Pynchon :: Biography Biographies Essays

The Identity of Thomas Pynchon The identity of Thomas Pynchon is as elusive as the sticky, complex webs of meaning woven into his prose. As America's most "famous" hidden author, Pynchon produces works which simultaneously deal with issues of disappearance and meaning, of identity and nothingness in a fashion that befuddles some and delights others. He speaks to the world from his invisible pulpit, hiding behind a curtain of anonymity that safely disguises his personality from the prying eyes of critics and fans alike. Without a public author presence, readers are forced to derive the identity of the author instead from the author's actual works. When searching for the identity of Pynchon, and indeed the notion of identity itself, the novels of Thomas Pynchon offer an interesting starting point. Questions of identity and meaning are shrouded beneath a veil of conspiracy in The Crying of Lot 49, Pynchon's second novel and his shortest. Throughout the novel there are snatches of hidden agendas and mysterious plans; it is a world run by Pierce Inverarity, a character who is dead when the novel opens yet remains an active presence throughout the work. This seems to fit Pynchon's situation rather nicely as the ghostly moderator of a tired world, leading his main character Oedipa Maas on a quest for meaning while blindly groping for clues about a conspiratorial mail system known only as the Trystero. Oedipa's quest echos the quest of everyone; she wishes for an identity that makes some sense within the framework of her world. Thomas Pynchon, by erasing himself from the public sphere, is questing for identity in his own right through his writings, letting Mrs. Maas do the searching for him. Little is known about Pynchon's life, and no one who knows him seems to be willing to add to the miniscule pile of information currently available about him. His most recent published photograph dates back to 1953. Beginning at the beginning, he was born on May 8, 1937 in Glen Cove, New York. He attended Cornell University and received a degree in English in 1959. He worked at Boeing Company in Seattle as a technical writer until his first novel V. appeared in 1963 (Gray 70). From that point onward, Pynchon vanished from the public eye. Information about any part of Pynchon's life after V. The Identity of Thomas Pynchon :: Biography Biographies Essays The Identity of Thomas Pynchon The identity of Thomas Pynchon is as elusive as the sticky, complex webs of meaning woven into his prose. As America's most "famous" hidden author, Pynchon produces works which simultaneously deal with issues of disappearance and meaning, of identity and nothingness in a fashion that befuddles some and delights others. He speaks to the world from his invisible pulpit, hiding behind a curtain of anonymity that safely disguises his personality from the prying eyes of critics and fans alike. Without a public author presence, readers are forced to derive the identity of the author instead from the author's actual works. When searching for the identity of Pynchon, and indeed the notion of identity itself, the novels of Thomas Pynchon offer an interesting starting point. Questions of identity and meaning are shrouded beneath a veil of conspiracy in The Crying of Lot 49, Pynchon's second novel and his shortest. Throughout the novel there are snatches of hidden agendas and mysterious plans; it is a world run by Pierce Inverarity, a character who is dead when the novel opens yet remains an active presence throughout the work. This seems to fit Pynchon's situation rather nicely as the ghostly moderator of a tired world, leading his main character Oedipa Maas on a quest for meaning while blindly groping for clues about a conspiratorial mail system known only as the Trystero. Oedipa's quest echos the quest of everyone; she wishes for an identity that makes some sense within the framework of her world. Thomas Pynchon, by erasing himself from the public sphere, is questing for identity in his own right through his writings, letting Mrs. Maas do the searching for him. Little is known about Pynchon's life, and no one who knows him seems to be willing to add to the miniscule pile of information currently available about him. His most recent published photograph dates back to 1953. Beginning at the beginning, he was born on May 8, 1937 in Glen Cove, New York. He attended Cornell University and received a degree in English in 1959. He worked at Boeing Company in Seattle as a technical writer until his first novel V. appeared in 1963 (Gray 70). From that point onward, Pynchon vanished from the public eye. Information about any part of Pynchon's life after V.

Milk and Dairy Products Essay

1-Carbohydrates: Carbohydrates are the best basis of energy for the body. They made from carbon, hydrogen and oxygen. The main group of carbohydrate in foods are sugar, starches and cellulose. We can find Carbohydrate in rice, potatoes, bread, pasta and cereals. The Carbohydrate make people fat, and they are the most source of energy for body. 2-Fats: Fats are complex of carbon, hydrogen and oxygen. We need fat for hormone metabolism, to have healthy skin and hair, it also helps to, repair the tissue .it helps to shape to your body. Sometimes it helps to protect the organs which are inside the body like kidneys. The main two types of fats are saturated and unsaturated. You can find saturated fat in animal products like, milk, cheese, meat with fat, cream†¦.fat is the important source of calories and energy for body also it could be so dangerous for your health if you use it too much.fat provide healthier skin and helps the body to use vitamins like A, D E and K because these are fat soluble. 3-Proteins: Proteins are built up longs chain of amino acids. We have got two types of amino acids essential and non-essential amino acids and both of them are necessary for body. We have got two types of protein, animal protein and plant protein. You can find the best source of protein in fish, meat and dairy produce, cereals, rice and eggs†¦ Some of your hormones, organs and muscles are made up with protein, and the most responsibility for protein is delivering the oxygen to blood cells. Also protein is needed for growing and repairing tissue and replacement. 4-Vitamins and Minerals: Vitamins and minerals are nutrients which your body require to grow and develop normally.Vitamins are very important for body they help enzyme to work properly, we have two different type of vitamins: water soluble (B vitamins and vitamin C) and fat soluble (A, D, E and K).body can’t make the vitamins so we need to get this from the food because it is necessary for body. We need vitamin A to have healthy eyes; this vitamin is necessary for body growth and repair. They are important to have healthy life, too little amount of vitamins cause health problems also too much of vitamins cause of some disease. Minerals: you can find minerals in earth and sea. they can be found in water, root plants and animals. Some of them are needed for body like iron, magnesium, zinc, aluminium, calcium,†¦ For example we need iron to make homeoglobine, and calcium is required for healthy teeth and skin and bones. Amounts needed for most of minerals are very small and too much amounts can be to xic to your body. 5-Water: The most important nutrient in your body is water, your body is mostly made up from water, more than half of your body weight is water, you can live for many days without food but you can’t be alive without water more than a few days.It transmits oxygen and nutrients into all your cells. Also helps control your body temperature. It also helps to your metabolism work properly. We need to drink six or eight glasses of water a day. If the urine is dark in colour, this means that you need to increase your fluid levels. Illness and fever also increase your water necessity, and water replacement is necessary part of much medical treatment P2: Identify different dietary needs at each life stage Infancy (0-3years) The babies only need milk to get the nutrients and breast milk is the best food for them because it contains all nutrients the baby needs. Some mothers are not able to breastfeed so they can feed by cow’s milk but this must be sterilized to prevent infection. Before six months we just suggest rice, other cereal grains like oats, wheat, and barely can be given after six months. For the first few months of their life they get all of the nutrients he needed from their mother’s milk. However, babies are growing very quickly, and at about 6 months of age breast milk could no longer meet all they needs, they have to give them solid foods. We should be careful not to give them too many foods high in salt and sugar. Solid foods provide extra energy and nutrients which are needed at this time like Iron and Zinc. You can give them one new food at a time and wait two or three days to see the reaction and find out if they have any allergy or also you can see how well the new food is digested. By about 12-18 months the toddler can eat the same food as the rest of the family, with less salt or sugar. Try to give those different fruit and vegetable as they all have different nutrients and also include some at each meal and offer them as snacks. Make sure your toddler get enough calories. For children between 1 – 3 years old energy requirements increases because children are more active and growing rapidly. Protein requirements do not increase much. Vitamins need to be increased. They need slightly lower amount of calcium and iron. They need more mineral at this stage. Childhood (4-10 years) In this stage the children are very active. Many children, especially those who are not physically active, tend to eat too many calories. Children aged 2 to 3 years, 4 to 6 years, and 7 to 10 years require approximately 1300, 1800, and 2000 calories, respectively. In these ages they need to eat healthy food like fish, meat, pasta, eggs, and potato, they should not eat too many crisp fizzy drinks sweets and biscuits because these cause tooth problems and obesity. Protein is necessary for body growth, so protein requirements for children are higher than for adults. They should take full fat milk and skimmed milk should not be given to children under 5 years of age. After the age of 4 children need more energy and protein, most vitamins and all the minerals except iron. Vitamin C remains the same as they were younger. By the age of 7 – 10 years old their energy and protein intake still increases the requirement for most vitamins and minerals increased except vitamin A and C. dairy products should be mixed up in diet to boost calcium intake for strong bones. We have to give them vitamin D because it helps them to build strong bones and teeth. Adolescence (11-18years): When the children get to ages between 11 – 14 years they need more energy and their protein requirement increases by %50. At the age of 11 vitamin and mineral requirement differs for boys and girls. Boys need more vitamin and mineral but there is no change for some of the vitamins. Girls have to take minerals and iron when the menstruation starts. Between the age of 15 – 18 boys need more energy and protein. They need more B vitamins, C, A and minerals such as magnesium, potassium, zinc and iodine. They need high amounts of calcium because of their skeletal development. Requirement for some B vitamins like B1, B3, B6, C and some minerals like magnesium, potassium and iodine. Boys and girls have the same requirement for B12 and vitamin C, magnesium, sodium and potassium. Girls need more iron but lower requirement for zinc and calcium. Teenagers should be pushed to choose a mixture of foods from the other basic food groups: A lot of starchy carbohydrates – bread, rice, pasta, breakfast cereals, and potatoes. Plenty of fruit and vegetables, Two to three portions of dairy products, like milk, yoghurt and pasteurised cheeses, Two servings of protein, such as meat, fish, eggs, beans and pulses. Many teenagers, mainly girls, don’t get enough iron in their diet, so we should make sure they get plenty of meat, fish and leafy green vegetables. Protein is important, especially during a teenager’s growth spurt, as is calcium and vitamins C and D. Because they are so active, they need lots of energy in their diet. Foods like pasta and bread are good foods as they are high in carbohydrate. Adulthood (19- 65years): In adulthood age 19 – 50 years the energy requirement is less for both women and men, because they are not as physically active as they were and their metabolic rates slow down. Their requirement for calcium is lower Women start losing calcium from bones during and after the beginning of menopause for about five years, after which the rate of calcium loss is reduced until about age seventy-five or eighty. So, it is important for women to eat foods high in calcium up to the age of thirty-five, also women need less magnesium and men need lower amount of iron. Their requirement for protein and most of vitamins and minerals remain the same in comparison to adolescents. Best recommend for food could be: Whole, enriched, and fortified grains and cereals like brown rice and 100% whole wheat bread, vegetables such as carrots and broccoli, low- and non-fat dairy products like yogurt and low-lactose milk, dry beans and nuts, fish, lean meat and eggs, fluid intake (water is best).women have to increase iron to their diet. They should not eat too many high fat foods. Old age (+ 65years): After the age of 65 we need less energy because people get less active after this age. Men need less protein than women and their requirements for vitamins and minerals stay the same for both men and women as it was in their adulthood. After the menopause, women need less iron. The reduction in energy needs, coupled with unchanged requirement for vitamins and minerals means that the nutrient density of the diet becomes more important. Nutrient density means the quantity of vitamins and minerals in relation to the amount of energy supplied by the foods and drinks consumed. With the advancement of age, the capacity to digest and eating large meals often decreases. So, the amount of food given at a time needs to be decreased. If required number of meals can be increased as per the individual’s tolerance. They should avoid food rich in fat, cholesrtol and animal fats, especially saturated fats, because they cause some cardio-vascular disease. They can use sunflower oil or soya bean oil to prevent heart disease. It’s better to add vitamin D to their diet.also they have to eat foods which are easy to digest, and eats plenty of fibre P3: explain two medical conditions related to unbalanced diets: You are a key worker at Happy Day Nursery in Sutton. You are looking after two children who recently joined the nursery. Aisha is 4 years of age and she is severely overweight and you are discussing Aisha’s dietary needs with her parents.Shareef is 3 years of age and suffers from anemia.Explain the two medical condition related to unbalanced diets: Obesity: Obesity is when a person is carrying too much body fat for their height and sex. Aisha is a person considered obese because she has a Body Mass Index (BMI) of 30 or more. The problems can cause by obesity is like difficulty breating, difficulty walking or running, increase sweating, high cholesterol†¦ She has to reduce fat intake and sugary food stuff .It helps in reducing a lot of calories and, in turn her weight. She has to select foods with low, light or reduced calories or fat, including milk products. Also she needs to take foods that include starches and dairy products She has to take plenty of vegetables, fruits, grain products and whole grains each day. Dairy products should not be missed out. Low-fat, no-fat and reduced-fat milk, yogurts, cheese, ice creams and many other such products available in the market provide a good taste of things to the dieters. With proper nutrition, exercises and support Aisha can lose weight and develop healthy habits for her life. Over nutrition results from eating too much, eating too many of wrong things, not exercising enough, or taking too many vitamins or other dietary replacement. Tooth decay is a symptom of malnutrition. The enamel of the teeth can be dotted with white patches. The bone and teeth become easily breakable. Tooth decay is one of the most common of disorders. It usually occurs in children and young adults, but can affect any person. It is the most important causes of teeth loss in younger people. Anaemia: Anaemia is a lack of red blood cells. Anaemia can be described as the loss of red blood cells or haemoglobin in blood. Haemoglobin is the carrier of oxygen to the various part of our body. Decrease in red blood cells means decrease in the carrying capacity of the blood. Anaemia is primarily the result of nutritional deficiency in our body. The most common symptoms of anaemia are weakness, breathlessness, lack of energy, depression, numbness, tingling sensation, irritability and memory loss. A person with anaemia will feel tired and week because the body’s tissues are being starved oxygen. In fact weakness is the main symptoms of most types of anaemia. Mild anaemia can occur without symptoms and may detect only during a medical exam that includes a blood test. Weakness, fainting, breathlessness, heart palpitations (rapid or irregular beating), dizziness, headache, ringing in the ears, difficulty sleeping, difficulty concentrating, abnormal menstruation are symptoms of anaemia. A proper, well balanced diet is very beneficial for anaemic people. They have to include cereals, rice, pasta, dairy products (milk, yogurt and cheese), dry beans, eggs, vegetables and fruits, meat, poultry, fish and nuts. Beet root is one of the best home solutions for anaemia you can eat them as a cooked vegetable or in salad or even beet root juice for the purpose. Also the good sources of iron are: Liver, green leafy vegetables, beets, dried fruits, brown flakes, brown rice, raisins and prunes. While anaemic people are recommended to have food reach in iron content, vitamin C is required for the absorption of iron. Include citrus fruits like orange and lemon to your diet. Anaemia affects all population groups. However the most susceptible groups are pregnant women and young children. In pregnant women the baby needs extra iron so that the baby has a sufficient blood supply and receives all of the necessary oxygen and nutrients. Low birth weight in infants, young children and women of child bearing age are particularly at risk of anaemia. Women of child bearing age need to absorb 2-3 times the amount of iron required by men or older women. Lack of folic acid, vitamin A or B12 is the case of anaemia in people who are living in developing country. M1: Discuss how to components of a balanced diet contribute to an individual’s health at different life stage: In infancy a baby’s kidneys are not as yet developed strongly enough to hold the high protein and mineral content fully until that age, the same applies to solid foods. After 6 months we can add some solid food to their diet because they are ready to digest the food. During childhood, children’s food needs change usually, depending on their growth and their stage of physical activity and energy needs, a child’s full protein, vitamin and mineral requirements boost with age. Perfectly, children should be building up stores of nutrients in preparation for the quick growth experienced during adolescence. In adulthood they need to eat more fruits and vegetables the good source to take vitamins, minerals and fibre which also help prevent heart diseases, cancers and many health conditions that come up with age, it is encouraged that eat 5 portions of fruit or vegetables each day. Elderly adults should eat a well-balanced diet and exercise frequently; spend some time outside to make better the vitamin D for healthy skin and bones; limit fat and sugar eating such as cakes biscuits and so on; eat foods high in fibre to help bowel health; reduce on salt; eat from a wide range of food and to share mealtimes with friends and family, The amount of food may cut because of the advancing of age effects the capacity to digest food and tolerate large meals. Task2 P4: Identify two service users with specific dietary needs: You are working as a nurse in St.Helier Hospital. You are looking after several patients. One of your patients, Mr.Abdi Hailu suffers from a coronary heart disease. Another patient, Miss Talia Kaunu is lactose intolerant. Identify two service users with specific dietary needs. Mr.Abdi Hailu: Mr Abdi has got Coronary heart disease. It is a narrowing of the blood vessels that provide oxygen and blood to the heart. Coronary heart disease is a major cause of illness and death. Coronary heart disease is generally make happen by atherosclerosis – when plaque gather on the artery walls, make them to narrow, resulting in less blood run to the heart. Sometimes a clot may form which can stop the flow of blood to heart muscle. Coronary heart disease normally causes chest pain, shortness of breath, heart attack and other symptoms. So he should change his diet to prevent other damage to the heart. He has to eat lots of fruits and vegetables during the day. Decrease the amount of salt in his food and add some nuts and seeds to their diet and decrease the amount of fat in their diet. Therefor he has to change his life style like stop smoking, have some exercise during the day, have healthy diet and don’t be in stress and reduce emotional. Miss Talia Kaunu: Miss Talia is not able to digest lactose, the sugar found in milk and milk products. It is caused by lack of lactose in her body. So she is not supposed to eat milk and she has to find some alternative like yoghurt and cheese. she might feel uncomfortable after having milk and milk products. Symptoms can include abdominal pain, abdominal bloating, gas, diarrhoea, and nausea. The best management for this situation is: she has to slowly put in small amounts of food and drinks which include lactose to determine the tolerance level or she can drink milk with a meal or with other food. Also there is some lactose enzyme in tablet form; she can take them before eating. When she doesn’t drink milk it can lead her to lack of calcium, vitamin D and protein, so she should find new way to get these, she can take calcium supplements and drink orange juice and have some food which have more calcium, dark green vegetables like spinach and fish with soft bones such as salmon and sardines are high in calcium.